I will be honest. I don’t do my best thinking in the shower. Generally, my thinking in the shower is mundane and consists of meal planning and logistics (deadlines, who needs to get picked up when, and what is clean that I can wear). 

I believe my best thinking happens in the car, during my walks and in the middle of the night.  It is in those alone moments that my creativity kicks in and I can look at multiple ways to come at an issue or sort complex projects into more manageable ordered tasks.  I always have a pencil and paper in my car and by my bed but I also capture my thoughts by calling my voicemail or asking Siri to record my ideas.

Tree Toad is a relatively new subject occupying my brain. I have been reading and listening to podcasts and subscribing to newsletters or blogs to learn about consulting practices, online marketing, social media branding, entrepreneurial skills, start-up launches and more. It is simply overwhelming the amount of information that is available – never mind sorting the solid advice from the flaky.

The focus of my thinking this week has been how to market Tree Toad to gain exposure to those small and medium-sized businesses that I can support with operational, management and project expertise. I have a website (www.treetoadconsulting) with a monthly blog called Tree Toad Talks, weekly Thinking Toad posts on Facebook (https://www.facebook.com/TreeToadConsulting/) and LinkedIn (https://www.linkedin.com/in/lila-mae-white-mba-che-30266a49/), a Google page and more. (Feel free to like and share.) What I have been thinking is that I am missing the personal connections - asking someone to join you in your business is very personal and it is unlikely a stranger will receive that invitation.

Do you know anyone with a business? Please pass on my information to them. Do you market B2B? Any tips for a newbie? Do you have any other ideas for how I can reach out to potential customers? I am always interested in how others come up with ideas that don’t look like mine!