I am not a “natural” entrepreneur. I was raised by parents who were loyal employees – I mean old school loyal. My parents both had serial long-tTree Toad Consultingerm employers and these people were deeply woven into my childhood memory. My Dad used to go back to work after dinner several times each week and it was an adventure when I got to go with him. Just imagine a kid having free run (and pretty limited supervision) in a closed car dealership. I spent lots of time racing around the shining showroom floor with the Big Wheel, getting filthy building/fixing with the tools in the service department and playing with the microfiche in my Dad’s “office”. Does anyone remember what a microfiche is?

 Although my own career has had exponentially more employers than my parents had I am also a loyal employee. I have been with my current organization for close to two decades!

 Launching Tree Toad as my side hustle was a big leap out of my comfort zone. As I have been examining the edge of that comfort zone I realized that there are only a few elements of this adventure that are “foreign” to me – and it is not the work! The work I have done in my 30-year career for my employers is very similar to the work I am doing with my clients. The stretch for me as an entrepreneur is the marketing cycle. The quote above was an actual thought I had – just let me get to the work! I am pretty sure that should not be Tree Toad’s tagline! It did get me thinking about strong marketing campaigns and the Faberge Organics Shampoo commercial from the 80’s. If you were old enough to watch TV in the 1980’s you absolutely know this marketing campaign https://www.youtube.com/watch?v=mcskckuosxQ

 “and they tell 2 friends and so on and so on and so on….”

 Now that is marketing with staying power! I wonder if they would mind if Tree Toad uses it too? J

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