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Contact Me

Lila-Mae White, MBA, CHE, PMP

TreeToadConsulting@gmail.com

250-215-2626

Why do you write about personal events and thoughts on your business site?

Posted 2/21/2019

I was asked last week why my weekly ramblings – I mean blog is more about events and personal learning than about the work of Tree Toad Consulting. For me the answer was easy:

  1. Tree Toad is the organization in which I do my work but what I bring to my work with clients is me – all of me.
  2. There are a gazillion consultants with MBA’s and any number of other letters behind their name. My education, knowledge, skills, and experience are unique to me as are my values and personality and style. I think anyone looking for someone to help with their business needs to make a fully informed decision about the consultant they are considering.
  3. I do not love marketing. I do know enough about it to understand that I need a brand and a way to set myself apart from the gazillion of other consultants I mentioned above. I think by sharing my personal and professional life openly and transparently I can stand out from the crowd.

In the vein of transparency and authenticity, I wanted to share my personal mission statement. (The portion of the statement that is related to my professional life has been posted on the Tree Toad website since its’ inception – wwww.treetoadconsulting.com) but in a recent blog, I indicated that I had developed a personal mission statement several years ago so thought I would share it here.

LM Mission Statement

As a Mother, I am on a journey of discovery and adventure together with my son. My goal is to raise Toad to be a man who is resilient, compassionate, self-aware and confident with a conviction of faith and the ability to see many truths.

As a Friend, I am on a journey through life together with the people I care about. My goal is to be a source of enduring support and encouragement to the people I love. I want to live my life with the grace and acceptance of Gran, living into her legacy of roots and connectedness.

As a Leader, I am on a journey creating the future with my colleagues. My goal is to make a difference to clients, staff and the system through the work that I do (what) and the way I bring myself to that work (how). I want to be a leader who is mindful of complexity, who honours past accomplishments and facilitates change happening in a generative and integrated way.

This mission statement has stood the test of time over many years. It is on the wall in my bedroom and it is what I go to when I am struggling with a decision or to feel grounded amidst change.